A One Day workshop on the basics of Digital Marketing was organized by Kaveri College of Art, Science and Commerce on 22 July, 2017. The workshop was organised by the Kaveri Skills Development Centre (KSDC) in association with Pune Institute of Digital Marketing (PIDM), a training institute of repute which trains students in mastering the art of promoting business on digital media.
Dr. S.B.Kharosekar, Principal, Kaveri College, Mrs. Suchismita Mohanty, Vice Principal, Mrs. Deepa Sathe, Coordinator, Department Commerce,Mr. Abhishek Kharosekar, Director, PIDM, Mr. Kushal Kumar, Assistant Manager, PIDM were present on the occasion.
In the first session of the workshop, Mr. Abhishek Kharosekar said that Digital Marketing is here to say as India has embarked into a Digital arena full throttle and is turning out to be the biggest market for online business. While speaking in the First session of the Workshop Mr. Kharosekar said that Digital Marketing is the fastest and best way to reach out to perspective customers and expand one’s business. He also informed students about the potential elements of Mobile Marketing, Online Marketing, and careers in Digital Marketing. He also made them aware of the SWAYAM App introduced by Government of India for students.
In the Second Session of the Workshop Mr. Kushal Kumar informed student about the website creation and how to target netizens through webmails, Google Search, Facebook, Instagram etc.
